In this day and age, in the Twenty First Century, the stark reality is that anybody can grab a camera and some assorted equipment and call themselves a professional audio visual production company. The gear is more affordable than it’s ever been before, and you may get this kind of company off the floor for less money than it will take to max out a charge card, so there are more and more companies popping up, and it’s becoming more difficult to learn how to sort the actual professionals from the inventors who made an instant trip to the electronics department and consider themselves pros.
So, in sorting out the pros from the paid amateurs, we’ll focus on a definition of professionalism because it concerns audio visual production.
To begin with, professional quality doesn’t just mean professional quality equipment. Whenever you hear the term production value, it doesn’t actually reference the amount of money was poured into certain project. Rather, production value refers to simply how much overall value was squeezed out of the project’s budget.
As an example, consider a low key project with a budget of one thousand dollars. If the project comes out looking want it cost two hundred bucks, then it has bad production values. If it appears like it’d a lot of dollar budget, well, you then got your money’s worth, but that’s about it. On one other hand, a true professional can have a thousand dollar budget and ensure it is appear to be repeatedly that much.
That’s one factor in true professionalism: The capacity to make a task look and sound perfect at any budget, doing more with less OLED TV. You shouldn’t have to invest allocate a six figure budget to obtain great looking results.
The other factor to audio visual professionalism precipitates to presenting a, well, professional attitude.
This doesn’t just signify your av crew is punctual or polite on the telephone. Rather, a professional attitude for an audio visual producer entails a genuine back and forth with the client. In the end, this isn’t their project, that is your project. Your av people must certanly be keeping you involved in the act from the 1st step to the finished product.
So, true professionalism is a mix of these two elements. In really getting your money’s worth, you’re obviously planning to want both, high production value and a collaborative approach to producing the finished piece. When you can always guarantee high production value by hiring probably the most expensive and popular company available, you’re likely to invest a lot more than you’d like, and most importantly, you won’t get precisely what you’re after, since you’re yet another work for them, and not really a client that they collaborate with on the project. On one other hand, you could just go with the least expensive team available, and while they’ve the time to collaborate with you, you might not obtain the high production value you need.
So that which you should do is ensure that you interview and have a look at any av company before hiring them. Look at their samples, consult with them, and ensure that they understand what you’re after, and are capable of delivering it.